Use a Data Analytics in Dentistry to Improve Practice Outcomes

November 07, 2018

Dentists are in constant need of better decision-making support and refined approaches to providing quality care. Dentists collect a lot of data and they often don’t do anything with it. However, a data analytics can significantly change your practice outcomes.

You can use data to analyze the most important aspects of your dental practice:

  • To improve your services offering
  • To improve your pricing policy
  • To improve your referrals
  • To improve your patient experience

Let's learn more about it.

Data Analytics to Improve Your Services Offering

You can analyze the following information to improve your services offering:

  • Which type of treatment is most frequently requested by women
  • Which type of treatment is most frequently requested by men
  • Which type of treatment is most frequently requested by patients (2 - 10 years)
  • Which type of treatment is most frequently requested by patients (11 - 18 years)
  • Which type of treatment is most frequently requested by patients (19 - 24 years)
  • Which type of treatment is most frequently requested by patients (25 - 36 years)
  • Which type of treatment is most frequently requested by patients (37 - 48 years)
  • Which type of treatment is most frequently requested by patients (49 - 65 years)
  • Which type of treatment is most frequently requested by patients (65 + years)
  • Which type of treatment is most frequently cancelled

Data Analytics to Improve Your Pricing Policy

You can analyze the following information to improve your pricing policy:

  • Which special offer brought you the highest number of patients
  • Which season works better for special offers
  • Which season works better for price increases
  • How medical credit offerings impact your patient flow
  • Which insurance companies are most frequently requested by your patients

Data Analytics to Improve Your Referrals

You can analyze the following information to improve your referrals:

  • Who brings you the biggest part of your referred patients
  • Which compensation formula works better with your referrals
  • How often you engage a new referral
  • Which approach to referral engagement works better
  • Which approach to referral engagement works less efficiently

Data Analytics to Improve Patient Experience

You can analyze the following information to improve your patient experience:

  • The most/least frequent reason for a patient “no-show”
  • The most/least frequent cancellation reason
  • The most/least frequent reason for patient complaints
  • The most/least successful front desk coordinator
  • The most/least popular dentist
  • The most/least successful conversation script
  • The most/least frequent patient problem

How to Integrate Data Analytics

  • Define your objectives
  • Hire a data analyst or engage a data analytics company (PIPEDA or HIPAA compliant)
  • Integrate a data analytics procedure
  • Invest in analytics software
  • Put in place a data analytics implementation schedule
  • Define KPI (key performance indicators)
  • Verify if your data analytics implementation helps you meets your KPI
  • Revise your objectives
  • Derive recommendations based on data analysis
  • Create an implementation plan based on recommendations
  • Verify if the implemented recommendations positively impact your practice outcomes
  • Repeat

Drop us a line today to know how you can use data analytics to improve your practice outcomes:  go@dentist.business

By Elena Pomazanova,  a Dentist.Business Owner

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