Dentists are in constant need of better decision-making support and refined approaches to providing quality care. Dentists collect a lot of data and they often don’t do anything with it. However, data analytics can significantly change your practice outcomes.
You can use data to analyze the most important aspects of your dental practice:
- To improve your services offering
- To improve your pricing policy
- To improve your referrals
- To improve your patient experience
Let's learn more about it.
Data Analytics to Improve Your Services Offering
You can analyze the following information to improve your services offering:
- Which type of treatment is most frequently requested by women
- Which type of treatment is most frequently requested by men
- Which type of treatment is most frequently requested by patients (2 - 10 years)
- Which type of treatment is most frequently requested by patients (11 - 18 years)
- Which type of treatment is most frequently requested by patients (19 - 24 years)
- Which type of treatment is most frequently requested by patients (25 - 36 years)
- Which type of treatment is most frequently requested by patients (37 - 48 years)
- Which type of treatment is most frequently requested by patients (49 - 65 years)
- Which type of treatment is most frequently requested by patients (65 + years)
- Which type of treatment is most frequently canceled
Data Analytics to Improve Your Pricing Policy
You can analyze the following information to improve your pricing policy:
- Which special offer brought you the highest number of patients
- Which season works better for special offers
- Which season works better for price increases
- How medical credit offerings impact your patient flow
- Which insurance companies are most frequently requested by your patients
Data Analytics to Improve Your Referrals
You can analyze the following information to improve your referrals:
- Who brings you the biggest part of your referred patients
- Which compensation formula works better with your referrals
- How often you engage a new referral
- Which approach to referral engagement works better
- Which approach to referral engagement works less efficiently
Data Analytics to Improve Patient Experience
You can analyze the following information to improve your patient experience:
- The most/least frequent reason for a patient “no-show”
- The most/least frequent cancellation reason
- The most/least frequent reason for patient complaints
- The most/least successful front desk coordinator
- The most/least popular dentist
- The most/least successful conversation script
- The most/least frequent patient problem
How to Integrate Data Analytics
- Define your objectives
- Hire a data analyst or engage a data analytics company (PIPEDA or HIPAA compliant)
- Integrate a data analytics procedure
- Invest in analytics software
- Put in place a data analytics implementation schedule
- Define KPI (key performance indicators)
- Verify if your data analytics implementation helps you meets your KPI
- Revise your objectives
- Derive recommendations based on data analysis
- Create an implementation plan based on recommendations
- Verify if the implemented recommendations positively impact your practice outcomes
- Repeat
Drop us a line today to know how you can use data analytics to improve your practice outcomes: go@dentist.business