Social media is quickly becoming one of the most important aspects of dental marketing. 2 million business today use Facebook advertising for promoting their products and services. Statistically, 52% of adults used two or more social media sites in 2014, compared to 42% in 2013 .

Here are some tips you can use to effectively use social media in you dental business:

1. Highlight volunteer work your practice is involved with.
2. Show gratitude for your patients.
3. Help promote events happening in your community.
4. Congratulate your staff.
5. Give your followers updates on holiday hours.
6. Highlight before and after photos (with the patient’s permission).
7. Create a list of common questions and answer one common question each week.
8. Highlight fun facts about dentistry.

Building a brand in Dental industry is very difficult. Marketing strategies are very important and along with that providing a great dental care service and customer service is the base of every successful business.

Go Big!

An efficient scheduling system keeps everyone in the practice.

Information you will need to schedule an appointment:

• Day and date
• Dental specialists
• Services
• Hours of operation
• Client’s first and last name
• Time
• Date
• Telephone
• Email
• Comments

5 tips you should remember in dentistry scheduling:

• Choose an appropriate length of time
• Don’t offer prime time slots to potential no-shows
• Plan exams in advance
• Confirm patients appointments
• Motivate patients not to cancel

Use an efficient scheduling system and post visit surveys to create a trust and to maintain consistency in you “dentist-patient” experience.

Patient satisfaction is crucial in the evaluation of the overall quality of care. Here are some questions you could use to conduct your patient’s satisfaction survey:

1. Age (18-25 / 26-40 / 41-55 / over 55)

2. Gender (Male / Female)

3. The number of visits I have made to the office in the past year is 1 / 2 / 3 / other

4. Appointments

• It was easy to make my first appointment.
• The appointment secretary (coordinator) was polite and helpful. (Agree / Unsure / Disagree).
• I received a reminder of each of my appointments. (Agree / Unsure / Disagree).
• It was easy to schedule a convenient appointment. (Agree / Unsure / Disagree).
• Appointment options were given that suited my schedule. (Agree / Unsure / Disagree).
• I was seen on time for my appointments; if not, I was given a reason for the delay. (Agree / Unsure / Disagree).
• Comments.

5. Facilities

• The office location and parking were convenient. (Agree / Unsure / Disagree).
• The reception area was neat and clean. (Agree / Unsure / Disagree).
• The equipment was clean and presentable. (Agree / Unsure / Disagree).
• The temperature in the office was comfortable. (Agree / Unsure / Disagree).
• The lighting in the office was sufficient. (Agree / Unsure / Disagree).
• The music in the office was pleasant. (Agree / Unsure / Disagree).
• Comments.

6. Staff

• The dentist was professional and courteous. (Agree / Unsure / Disagree).
• The dental hygienist was professional and courteous. (Agree / Unsure / Disagree).
• The dental assistant was professional and courteous. (Agree / Unsure / Disagree).
• The dentist was considerate and sensitive to my needs. (Agree / Unsure / Disagree).
• The dental hygientist was considerate and sensitive to my needs. (Agree / Unsure / Disagree).
• The dental assistant was considerate and sensitive to my needs. (Agree / Unsure / Disagree).
• Other office personnel were courteous and helpful. (Agree / Unsure / Disagree).
• Comments.

7. Treatment

• My proposed dental treatment was clearly explained. (Agree / Unsure / Disagree).
• Any questions I had were answered. (Agree / Unsure / Disagree).
• I was given treatment alternatives. (Agree / Unsure / Disagree).
• My dental treatment was completed efficiently and in a timely manner. (Agree / Unsure / Disagree).
• I was pleased with the quality of my dental treatment. (Agree / Unsure / Disagree).
• The dental treatment was completed to my satisfaction. (Agree / Unsure / Disagree).
• The fees were explained prior to my treatment appointment. (Agree / Unsure / Disagree).
• The fees for service were fair. (Agree / Unsure / Disagree).
• I plan to remain a patient at this office. (Agree / Unsure / Disagree).
• Comments.

8. Additional Comments

• What I liked best about the office?
• What I liked least about the office?
• In what way(s) could we have made your experience better?

9. Name (optional)

Online tools to conduct your dental patient satisfaction survey:
Echo
Google Surveys
Interceptum
SurveyMonkey
You can also take a look on some surveys suggested by BDC