Social media is quickly becoming one of the most important aspects of dental marketing. 2 million business today use Facebook advertising for promoting their products and services. Statistically, 52% of adults used two or more social media sites in 2014, compared to 42% in 2013 .
Here are some tips you can use to effectively use social media in you dental business:
1. Highlight volunteer work your practice is involved with.
2. Show gratitude for your patients.
3. Help promote events happening in your community.
4. Congratulate your staff.
5. Give your followers updates on holiday hours.
6. Highlight before and after photos (with the patient’s permission).
7. Create a list of common questions and answer one common question each week.
8. Highlight fun facts about dentistry.
Building a brand in Dental industry is very difficult. Marketing strategies are very important and along with that providing a great dental care service and customer service is the base of every successful business.